Police are appealing for public assistance to locate a 13-year-old reported missing from Bellbird Park late last week.

The boy, pictured, was last seen near Alesana Drive around 8am on Thursday, November 28, and has not been heard from since.

Police and family hold concerns for his welfare due to his age and the disappearance being considered out of character.

The boy is described as Pacific Islander in appearance, 160cm tall with black shoulder length dark hair.

He was last seen wearing a navy and maroon school uniform carrying a black backpack.

Police appeal to the boy, or anyone with information regarding his whereabouts, to come forward.