A 61-year-old man has died in a workplace accident in the Riverland after being struck by his own truck at a winery at Loxton this morning.

Emergency services rushed to the winery’s loading bay on Bookpurnong Road before 8:00am but despite the efforts of the man’s co-workers and paramedics, he died on the way to hospital.

Major crash investigators have attended the scene from Adelaide to examine the truck and are assisting an investigation into his death.

SafeWork SA said in a statement its inspectors were on site and its own investigation was underway.

It also offered its condolences to the man’s family, friends and colleagues “at this distressing and sad time”.

SA Police said a report on the incident would be prepared for the coroner.